Online Store Plays Hoax With Its Customers In An Annual April Fool Prank
Submitted By: abri04wort
Date: Thursday, April 01, 2010
Rating: (Not rated)
Dallas, TX March 31, 2010 – April Fools Day is around the corner and one Dallas-based online jewelry store is boldly playing a prank on its customers, something very few traditional and online retailers dare to do. Joolwe.com online jewelry store (http://www.joolwe.com) is launching its first annual "April Fool’s Day Joke" program. On every april fool’s day, Joolwe.com will have an out of the ordinary, ridiculously funny, yet fabricated piece of jewelry on sale at the online store. The April fool’s day jewelry will be added to the store’s jewelry catalogs few hours before April 1st with prominent placement along with other merchandises. When customers attempt to purchase the piece of jewelry, they will be shocked with a surprise.
This year’s April fool prank is an outrageous 18k gold luxury toilet drop earrings with tanzanite toilet seat cover and a diamond plunger (http://www.joolwe.com/18k-gold-luxury-toilet-with-tanzanite-seat-cover-and-0-20-ctw-diamond-plunger-drop-earrings.html). In addition to the absurd design, the product’s description page gives out subtle clues for customers to spot this jewelry as an April fool’s day prank. The price of the jewelry, at $401.99, represents April 1st, the calendar date of April fool’s day. Secondly, the first letter of every line of the product description, when read vertically, will spell out “April fool”. The prank and its clues will be revealed when customers attempt to add the jewelry to the online store’s shopping bag or wish list.
When asked if the company worries that the prank may offend customers, since almost no retailer does this; company founder, Ryan Cheng says, "It’s a harmless way to have some fun with customers. I have no doubt that customers will appreciate the joke. Plus, it will be a great way for our customers to play the joke on their friends and families by asking them to buy it as a gift." The company is no stranger to starting online events to promote customer interaction. The store has recently launched a birthstone and jewelry personality quiz game on Facebook (http://apps.facebook.com/jewelry-quiz) and is launching another fun program called "Easter Jewelry Hunt" on Easter where customers can earn reward points redeemable for exclusive discounts and hundreds of free jewelry on its store.
Joolwe.com is an eclectic online jewelry store. The company is passionate about jewelry and scours the global marketplace to find exquisitely designed pieces and offer them to customers at an affordable price. The store has Jewelry Reward Program (http://www.joolwe.com/jewelry-loyalty-reward-program) that gives each member the opportunity to earn free jewelry and discount while shopping. Customers who enroll are given one reward point for every dollar they spend. These points are then redeemable for exclusive discounts or for the purchase of free jewelry from the special reward catalog (http://www.joolwe.com/shop-by/redeemable-jewelry) in the store.
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