Very plain and ordinary.
Im not sure what effects you are talking about because i dont seen any. If you mean the spinning letters, cool. but personally i dont think this is an effect of any special nature.
The site consists of the same colour every where. Maybe change the colours a bit or add a few. Make sure that they blend and match.
The text is very, very hard to read.
A few tips for that text:-
After you have written all your text, Break it apart as you would to a symbol in order to colour it.
High light all the text then press CTRL+B twice. This will break it apart and save flash from doing it when you export the movie.
Flash break it apart automatically when you export you movie but it distorts it. I dont know why but it does. Try it and see the difference. If it is still hard to read. Choose a diff font.
The over all layout is cool and the use of Goto Frames is cool too.
I think it would be great if you just made a few little changes.