In the planet of SEO, place of business is essential. Search engines like to provide appropriate results to a user, not only in the area of keywords and websites that provide the user specifically what these people are searching for, but additionally in the proper language as well. It does not do a lot of good for a Russian-speaking person to continuously get web sites delivered in a search query that are composed in Egyptian or in Chinese.
So a search engine has to include a few technique to be capable to return the final results the user is searching for in the proper language, and a search engine's objective is also to try and acquire the user as near to home as feasible in the sphere of their search results.
Many individuals question why their web sites don't get ranking well in several search engines, particularly if these people are trying to get positioned in a search engine based in another nation. Maybe these people may not actually understand they are in another country? You say that is difficult: how could possibly one not realize what nation they are in? It might shock that person to find that their site might in reality be managed in an entirely different country, possibly even on another continent!
How Search Engines trace locations?
Consider that many search engines, such as Google, will figure out country not only based on the domain name (like .co.uk or .com.au), but also the country of a site's actual location primarily based upon Internet Protocol address. Search engines are developed with info that informs them which IP addresses belong to which specific country, as well as which domain name suffixes are designated to which countries.
Let's say, for example, that you want to get ranking high in Google based in the USA. It might not do well, then, for you to have your web site managed in Japan or Australia. You may have to change your web host to one whose hosting servers reside in the USA.
There is a program we like to use known as the Website to Country Tool http://www.webconfs.com/website-to-country.php.
What this tool really does is it enables you to see which country your website is managed. Not just it will inform you what country your website is hosted in, but it may also help you to figure out a feasible cause why your web site may not be ranking as highly as you may like in a specific search engine.
It might be discouraging to understand that your web site has been managed in another country, but it is much better to realize why your site may not be position as highly as you'd like it to be, specifically when there is something you can certainly do regarding it.
These days achieving top rankings in search engines like Google has become a bit difficult & challenging due to frequent Google Updates. Due to this, people have started hiring SEO Services
from external outsourcing companies who can take care of entire search engine optimization for their website.