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How to Make a Website That Attracts Customers?

seowebdesign — Wed, 09 Jan 2013 03:49:20 -0700

How to make a website which can attract your potential users and also encourage them visit again & again may be the most challenging task for entrepreneurs. However, the development and maintenance of websites is no more a complicated or complex process. With time and efforts, you can successfully create great website. Once the site is in operation, very little maintenance would be required.

Due to the ever increasing popularity of Internet, huge numbers of people do their shopping online for different products they need. In fact, if any one wants to buy something from local market, they would first search it on internet before making purchase. For e.g. many people read reviews about particular cell phone before actually buying it from local market.

That is why every company is required to have quality site to encourage people to use their company products or services. Once you have a strong customer base, the next step would be to target new customers.

Earlier, creating a website was considered as “Too Difficult” for an average person who generally doesn’t possess much technical knowledge. However, with the passage of time, this thinking has been changed. Now anyone easily create a website irrespective of technical knowledge level. You will feel really good when you can successfully design, develop and maintain your site for the potential audiences.

There are several models that can be used to help build the ideal place for your business. The model should be easy to understand, and eventually, you will soon discover many unique features. The best way for a beginner to learn on websites is currently building.

There are numerous website templates available on internet which can be downloaded for free. While choosing among them, you need to make sure that it goes well with the nature of your website and its products or services. If you choose to create a website using Content Management Systems like WordPress, Joomla, Drupal etc. then you need to specifically search for their templates as it would be easier for you to integrate it.

5 Things to consider

While making your site, you need to consider following points so as to get more traffic:

1. Well Structured Layout

2. Effective Navigation

3. Limited use of Images (Avoid using heavy images)

4. Informative Content

5. Well Structured Content

All above mentioned points are basically related with website design. So, the developer should work closely with designer.

Whether you develop a website yourself or hire web developers, don’t forget to consider the above mentioned points. Your website provides a basis to your potential customers to evaluate your company in few minutes. Therefore, it becomes imperative for you to make it easy to navigate, attractive and updated. So, if you are thinking how to create website which can attract potential audience, refer this article.

How to Build a Website in just 7 Steps?

seowebdesign — Tue, 08 Jan 2013 01:49:21 -0700

Step 1- Hosting:
The first step in Web Development process is to acquire hosting for your website. Hosting is where you will put your website with its pages. Although you can build a website on your personal computer and however it would be of no use as without hosting it can be placed online. As a result, it will not be accessed by anyone except you. So initially, you need to find some good hosting provider. Also if you don’t want to buy hosting, then you can use free services like WordPress or Weebly to create your website with free hosting.

Step 2- Domain Name
Once you have purchased hosting for your website, the next step would be to choose a domain name. Domain name can be brand oriented or keyword oriented. It is suggested to buy a domain which contains keywords related to your website niche as it will later on help you in promoting your website. Generally, the price of domain ranges between $ 10 and $ 49 per year. You can enjoy some discounts if you book a domain for longer period.

Step 3- Plan Your Website
Hosting and domain name are the prerequisites of web development process. Once you have acquired both, the next task is about the planning of your website. This phase involves deciding following elements:
• Type of site
• Navigation
• Content
• Color Scheme as per target audience
• Functionality

Step 4- Development Stage
It is advisable that you work on one page at a time. On the basis of information gathered in step 3, you can create individual pages along with your home page. In order to develop any website, you need to be familiar with following aspects:

• Basics of Designing- To be a successful developer, you must acquire the knowledge of Design basics.

• Knowledge of HTML: HTML is the cornerstone of a web page. Even if it is not absolutely necessary, it will be better if you learn HTML.

• Learning CSS - CSS is the basis of how the web pages will look. And by learning CSS, you would be able to make changes in look & feel of your website as & when required in future.

• Use of Editors – There is different editors available like Dreamweaver, Notepad++ which can be used for learning design, HTML and CSS.

In this step, Web Developers should work closely with Web Designers if they lack in above mentioned skills.

Step 5- Publish Your Website:
Once you have created all the required pages, the next step is to publish them. You can ask your hosting provider to do this or do it by yourself with the help of FTP Clients. If you are not sure on this, then is recommended to contact hosting guys.

Step 6- Website Promotion
Merely publishing of website won’t give you expected results. You need to promote your website as there would be tones of websites in your niche which are published. For this, SEO is the best way to promote your website in various search engines. If you implement SEO techniques appropriately and efficiently, it can lead to outstanding results. Apart from this, there are other ways to promote you site such as email marketing, Brochures, Television advertising etc.

Step 7- Website Maintenance
This might be the most monotonous phase of web development. However, in order to keep your site updated and working, it is very essential part of the entire process. Website maintenance also includes testing which should be done at frequent intervals so as to eliminate any possible error coming on your website. Apart from this, content should also be updated frequently because a search engines, especially Google love fresh content.

These were 7 basic steps in web development process. So, if you also have a question “how to build a website”, then read this tutorial. I hope it will be useful to not only those who want to learn website development, but for those merchants as well who are dependent on external web development company for developing their websites.

How to Convert Your Search Engines Traffic on Website to leads?

seowebdesign — Mon, 07 Jan 2013 03:22:14 -0700

Once you have launched an effective and successful marketing campaign and your site traffic starts growing, your immediate focus would be towards increasing the value per visit. Per visit value is related with the revenue generated from each visitor. In case of eCommerce websites, it is quite easy to measure. It can be calculated through dividing Total Revenue by number of unique visitors. However, in case of non-eCommerce websites, tracking the revenue generated by traffic is a bit complicated.

If you do not sell anything directly on your web site, then it does not mean that you can’t compute the per visit value for your site. Until you measure the value of your visitors, you won’t be able to make plans on improving it. Improving your web traffic value is very important as this would make sure that how successfully you are converting traffic into sales leads.
There are certain points to be considered as regards to conversion of traffic into leads:

#1: Define Conversion
The first thing which you need to consider is defining what a conversion means to your business. This is the most important aspect as it provides basis to other aspects. Once you have defined Conversion, the next step is to decide what would be the conversion point for your website. For e.g. “Thank you” page of submission form or Final Receipt Page of your online store or any other.
Choose your conversion point (s) and assign values. For online stores, it is quite simple however for other corporate and informational websites it is very challenging.

#2: Considering Conversion Funnel
After selecting your conversion point (s), the next thing to consider is your conversion funnel with an assumption that all the site visitors won’t navigate directly to the conversion point. For web optimization, conversion funnel is a navigation path which has been identified as interesting and ends at the conversion point.
Basically, conversion funnel summarizes the behavior of visitors to click on the slide, navigating through service pages etc. For effective conversions, it is very essential to understand the flow of web traffic.

#3: Tracking & Improvement
In order to track your conversions, you can use Google Analytics’ Goals & Funnels. The conversion points which you have identified in step 1 will be your “Goals” and the navigation path identified in step 3 will be your “Funnel”. By tracking the conversion data, you can make useful analysis as regards to loopholes and target areas for further improvements.

With such analysis you can figure out issues which might be creating problems for your visitors to find your conversion point such as Difficult Navigation. Once you are able to locate the issues which are affecting your conversions, you can work on them for improvements. We all know that until the problem is located, its cure becomes difficult.

Author Bio:
IT By Design is New York based SEO Company which deals in wide range of IT Services including Website Design, Website Development etc. How SEO Services can help your business, visit: www.itbd.net and for website analysis contact SEO Experts of ITBD.net