It is worth noting that the Russian cheap soccer jersey
market is undergoing change in recent years. Chinese companies build brand can not be due to various reasons, some local brands in Russia to see their own strengths and weaknesses, and is rapidly emerging. Professionals believe that Chinese enterprises should further familiarize themselves with the Russian market, the emphasis on the establishment of the localization of the management team, investment processing of semi-finished products in Russia, the only way to get out of the dilemma without brand.
Here's quiet change
Excellent accordance with still Costume Design Co., Ltd. specializing in the children's soccer clothing
business sold to Russia, the sales terminal market in Russia more than 600 million yuan, is one of the important Chinese manufacturers of children's clothing market in Russia. Zhao Advantech, the person in charge of the company in 1997 to start doing clothing business in Russia for 15 years now.
Zhao research that, since 2008, is the world financial crisis, the Russian soccer apparel market major changes. Russian companies started to learn the patterns of international clothing enterprises operate, they start building and to control clothing sales channels.
Prior to the clothing sales in Russia, no matter how well-known brand, sales more often than not rely on the store, but by a street vendor. Moscow the Fez card market is affordable places to the crowd in Moscow's middle class to upper here, some European and American big names, such as from France, the most well-known clothing brands in Spain in stalls just sixty-seven square meters in area, on sales .
Advantech Zhao recalled, 2008, OGGI Russian domestic brands began to clothing stores way into the local market, OGGI already well known in the fashion industry of Russia. The OGGI Is Russian domestic apparel industry to design a typical light company, Russian investors just firmly control the sales channels, products are basically outsourcing. The company uses to decide the costume design, OEM production mode by the Chinese company. Specifically, this Russian company sent buyers to Europe to buy stylish version of the type, and then sent to China to agree on production matters. Sometimes, for convenience, it will directly use the design of Chinese enterprises. It might fancy a Chinese company production style, directly on the OEM and the company agreed price, and then paste the OGGI brand sold in Russia.
"OGGI this model in China has long been very common, but because of the low level of competition in the Russian market, it has been successful." A fashion industry source told reporters that the production of soccer T-shirts another Russian local enterprises also rely on this model market gaining a solid footing. For example, he said, the pricing of the T-shirt is about 49 yuan. The reason why so cheap OEM production for it relies entirely on Chinese manufacturers.